The Kaufland "Watch Out for the K" showcases the full range of my services. From supporting the development of the concept, strategic consulting, recommending the director, scouting the talent for the music production and overseeing this.

The campaign was a first of its kind, bringing Kpop to advertising in Europe. It's success has lead to some prestigious awards, and as topping on the ice-cream, being featured on the 8 'o clock news in South-Korea. The proof you find here: Watch out for the K!